Minimalist Artifact Branding: Brutalist Textures & Organic Form
I architected a tactile, material-forward branding system for an elevated home fragrance collection, synthesizing brutalist textures with organic, sculptural finishes. I engineered a "subtractive" design language where traditional labeling is replaced by high-relief debossing and laser-etched metal, transforming the vessel into a museum-quality artifact. By balancing the rugged porosity of concrete and terracotta with the ethereal transparency of botanical-infused glass, I developed a 360-degree sensory identity that commands retail environments through structural presence rather than visual noise.
Role: Industrial Design, Art Direction, Material Strategy & Brand Identity
Tools: Adobe Creative Suite, 3D Rendering (Concepting)
Immersive Narrative Branding: Mythological & Sculptural Architecture
I architected a world-building visual ecosystem for the "Scented Scrolls" and "Elements" series, synthesizing historical cartography, classical architecture, and celestial geometry into a journey of discovery. I engineered a monolithic, stone-hewn packaging architecture where each vessel, from hand-etched marble topography to 3D-sculpted glass narratives, acts as a hyper-detailed, collectible artifact. By balancing raw-stone textures with refined brass-plated hardware and a structured typographic system, I developed a visual language that is both conceptually deep and culturally resonant.
Role: Art Direction, Concept Design, Narrative Strategy
Tools: Adobe Creative Suite, 3D Conceptualization
