Architectural Sensorialism & Minimalist Artifact Branding
(Minimalist Tactile Concepts - Terracotta, Glass Sphere, Concrete)
For this elevated home fragrance collection, I architected a tactile, material-forward visual ecosystem designed to move the candle from a functional object to a centerpiece of architectural art. Drawing from brutalist textures and organic terra-sigillata finishes, the collection utilizes "subtractive and sculptural" design elements to establish a "quietly premium"identity.
The vessel design centers on a raw, elemental approach where traditional labels are replaced by high-relief debossing and laser-etched metal bases. By balancing the rugged porosity of concrete and terracotta with the ethereal transparency of botanical-infused glass, the design creates a multi-sensory experience even before the wick is lit. To bridge the gap between luxury decor and retail functionality, I developed a unified silhouette language that commands the shelf through form rather than noise, ensuring a brand presence that is both museum-quality and retail-ready.
Role: Art Direction, Industrial Design, Brand Identity
Tools: Adobe Creative Suite, 3D Rendering
Immersive Narrative Branding & Mythological Sculptural Appeal
(Narrative Concepts - Silk Road, Library, Elements)
For this "Scented Scrolls" and "Elements" series, I architected a world-building visual ecosystem designed to transform the aromatherapy experience into a journey of discovery. Drawing from historical cartography, classical architecture, and celestial geometry, the collection utilizes "intricate and narrative-driven" textures to establish an "intellectually adventurous" identity.
The packaging design centers on a monolithic, stone-hewn approach where the vessel itself acts as a storyteller. From the hand-etched topography of the "Silk Road" marble to the 3D-sculpted library scene encased in glass, each unit is a hyper-detailed artifact. By balancing heavy, raw-stone textures with refined brass-plated hardware, the design positions the product as a collectible luxury item. To ensure a cohesive brand narrative, I translated these complex themes into a structured typographic system, creating a visual language that is both conceptually deep and commercially impactful.
Role: Art Direction, Concept Design, Narrative Strategy
Tools: Adobe Creative Suite, 3D Conceptualization
