Bold Performance: Global Sock & Apparel Concepts
I architected a series of dynamic branding and packaging concepts for Puma’s global performance line, synthesizing high-energy geometric patterns with advanced tactile materials. From premium luxury gift sets to eco-conscious technical gear, I engineered a visual system that balances shelf-stopping aesthetics with the functional requirements of athlete-centric design. These concepts were developed to maintain Puma’s iconic brand heritage while pushing the envelope of modern, sustainable packaging innovation.
Role: Creative Direction, Branding & Packaging Design, Material Strategy
Tools: Illustrator, Photoshop
