Modern Farm-to-Skin PR Strategy
Elevated PR and packaging design for Beekman 1802, reimagining heritage skincare through an Apple-inspired minimalist lens. By stripping away traditional rustic clutter and focusing on architectural white space, the design highlights the clinical efficacy of goat milk science while maintaining its "Kindness" philosophy. The collection features three distinct tiers—Oak Moss, Sweet Grass, and Heritage—utilizing high-contrast palettes and premium tactile finishes to create a cohesive, viral-ready unboxing experience for modern creators.
Role: Creative Direction, Branding & Packaging Design
Tools: Illustrator, Photoshop
