Modern Farm-to-Skin: Heritage Reimagined through Minimalist Architecture
I architected an elevated PR and packaging strategy for Beekman 1802, synthesizing heritage skincare with a high-performance, minimalist aesthetic. By utilizing architectural white space and stripping away traditional rustic clutter, I engineered a visual system that highlights the clinical efficacy of goat milk science while maintaining the brand's "Kindness" philosophy. I developed three distinct product tiers—Oak Moss, Sweet Grass, and Heritage—utilizing high-contrast palettes and premium tactile finishes to create a cohesive unboxing experience engineered for viral resonance.
Role: Creative Direction, Branding & Identity Systems, PR Packaging Strategy
Tools: Illustrator, Photoshop
