Effortless PR Packaging & Retail Displays With Cult Appeal
For LiveComplete, we created a cohesive visual system spanning PR packaging and in-store retail displays, designed to elevate plant-based protein into a lifestyle-driven brand experience. Inspired by the clean, iconic simplicity of cult beauty brands like Glossier, the PR box delivers a refined unboxing moment through soft neutrals, intentional spacing, and tactile materials that feel premium yet approachable.
Extending this aesthetic into retail, we designed a series of high-impact shelf talkers, signage, and end-cap displays that translate the same editorial sensibility to the store environment. Each display style balances modern wellness cues with bold clarity—ensuring the copy is crisp, legible, and unmistakably human—while allowing the product to stand out in crowded aisles. The result is a unified system that feels aspirational, highly shareable, and instantly recognizable both online and in-store.
Role: PR Packaging Design, Retail Display Design, Visual Direction
Tools: Illustrator, Photoshop
Tools: Illustrator, Photoshop
