Effortless PR Packaging & Retail Displays With Cult Appeal
I architected a cohesive visual ecosystem for LiveComplete, synthesizing plant-based wellness with a high-end, lifestyle-driven aesthetic. Inspired by the editorial simplicity of cult beauty leaders, I engineered a PR packaging experience centered on refined neutrals and tactile unboxing moments to drive social engagement. I extended this "clean-label" sensibility into the physical retail space, designing high-impact shelf-talkers and end-cap displays that maintain bold clarity in competitive environments. The result is a unified, shareable brand system that bridges the gap between digital aspiration and shelf velocity.
Role: Creative Direction, PR Packaging Design, Retail Environment & Display Strategy
Tools: Illustrator, Photoshop
