Mystical Botanical Packaging & Immersive Retail With Cult Appeal
For VIVA ZEN, I architected the "Dusk in the Deepwood" collection—a visual ecosystem designed to elevate botanical wellness into a premium, lifestyle-driven experience. Drawing from cinematic nature and heritage luxury, the collection utilizes matte forest-green finishes and gold-leaf filigree to establish a "modern mystical" identity.
The unboxing experience centers on custom-molded metal tins designed to feel like discovered artifacts: tactile, durable, and highly collectible. To bridge the gap between storytelling and the shelf, I translated this narrative into high-impact retail displays that command attention through a bold, uniform color story and ornate typography. The result is a unified brand presence that is both aspirational and retail-ready.
Role: Art Direction, PR Packaging, Retail Display Design
Tools: Adobe Creative Suite, Midjourney (Concepting)
