Sassy Botanicals: High-Fashion Floral & Retail Systems
I architected a vibrant, fruit-forward visual ecosystem for Snarky Tea, synthesizing high-fashion editorial aesthetics with hyper-realistic botanical illustrations. I engineered a maximalist packaging architecture that utilizes "painterly" ingredient placements wrapped around a structured, minimalist center frame—transforming traditional herbal tea into a tactile, premium lifestyle ritual. To ensure a unified multi-channel presence, I translated this narrative into high-impact retail displays that balance rustic textures with vibrant watercolor motifs to command attention and reinforce brand attitude.
Role: Art Direction, Brand Identity, Retail Display Strategy
Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign)
