Sassy Botanical Branding & Immersive Retail with Bold Flavor Appeal
For Snarky Tea, I architected a vibrant, fruit-forward visual ecosystem designed to elevate the herbal tea experience into a premium, lifestyle-driven ritual. Drawing from high-fashion editorial aesthetics and hyper-realistic botanical illustrations, the collection utilizes "painterly and strategic" placements of lush fruit graphics to establish a "boldly authentic"identity.
The packaging design centers on a luxurious, maximalist approach where ingredients like ripe cherries, tropical pineapples, and zesty lemons wrap around a clean, structured center frame. By balancing high-contrast color palettes with realistic textures, the design transforms a simple tea bag into a tactile, premium object. To bridge the gap between digital storytelling and the physical shelf, I translated this narrative into high-impact retail displays. These displays utilize a minimalist wood structure and vibrant watercolor headers to command attention in a cafe setting, ensuring a unified brand presence that is both aspirational and retail-ready.
Role: Art Direction, Brand Identity, Retail Display Design
Tools: Adobe Creative Suite
