Y2K Electric Chic: Iconic Branding & Retail
I architected the core branding and visual identity for Paris Hilton Beauty, synthesizing early-2000s nostalgia with luxury fashion-forward design. This signature neon-cosmic identity anchored a cohesive ecosystem spanning creative direction, structural packaging, and immersive retail displays. To command the floor at retail, I engineered three distinct environmental concepts: Iridescent Futurism, a Chrome Bloomcenterpiece, and a Velvet Regency boutique experience, ensuring a trendsetting brand presence that pops in any commercial landscape.
Role: Creative Direction, Branding, Packaging & Retail Display
Tools: Illustrator, Photoshop, ArtiosCAD
