Y2K Electric Chic
For Paris Hilton Beauty Products, I brought luxury and fashion-forward thinking to packaging and retail design. Inspired by the high-octane energy of the early 2000s, we curated a striking neon-cosmic pattern that exudes confidence and glam. Our work spanned creative direction, packaging, product design, and immersive retail displays—creating a cohesive look that embodies Paris Hilton’s iconic, trendsetting style. To ensure the brand pops in-store, we developed three unique retail concepts: Iridescent Futurism, a Chrome Bloom centerpiece, and a Velvet Regency boutique experience.
Role: Creative Direction, Packaging, Pattern & Retail Display
Tools: Illustrator, Photoshop, ArtiosCAD
