Strategic Literary Marketing: Global Packaging & Promo Design
As Senior Designer, I spearheaded the creative strategy for Amazon Publishing’s audiobook marketing program, partnering with premier imprints including Audible, Brilliance, and Amazon Original Stories. I architected high-impact visual campaigns for global releases—such as Dean Koontz’s The Big Dark Sky—synthesizing complex narrative themes into a suite of visually compelling assets that bridged the gap between literary depth and commercial appeal. These strategic frameworks amplified the storytelling experience while fortifying global audience engagement and market reach.
Role: Senior Designer, Packaging & Global Promo Strategy
Tools: Photoshop, InDesign, Illustrator
