Playful Motion: The Adidas Kids’ "Fun First" Collection
Creative direction and conceptual packaging design for the Adidas kids' line, transforming functional storage into an interactive, character-driven experience. By integrating playful elements—like the "Monster Feet" neoprene pouch and "Rainbow Power" domes—the collection turns everyday essentials into imaginative toys, extending the life of the packaging beyond the initial purchase.
The design language balances the iconic Adidas performance branding with vibrant, high-energy palettes and tactile textures. Every concept—from the "Space Explorer" doodle tubes to the star-shaped window cutouts—was crafted to engage a child’s curiosity while maintaining the brand's premium athletic heritage.
Role: Art Direction, Concept Design & Illustration
Tools: Illustrator, Photoshop, Procreate
