Innovation & Sustainability
I developed packaging systems for Colgate’s Keep and Gum series, focusing on high-impact retail presence and environmental responsibility. For Keep, I architected a visual narrative for their 80% plastic-reduction initiative, while the Gum series utilized technical layouts to highlight specialized health benefits. Both projects bridge the gap between mass-market accessibility and premium eco-conscious design.
Role: Packaging & Ad Concepting
Tools: Illustrator, Photoshop, InDesign
Tools: Illustrator, Photoshop, InDesign
