I architected a premium brand universe for Pura Vida, synthesizing Caribbean heritage with "tropical surrealism." This 360° visual identity scales from high-touch packaging to high-conversion digital touchpoints, bridging the gap between tactile craftsmanship and digital community.
Core Deliverables
Packaging: Juxtaposed hyper-saturated botanicals with minimalist typography. Utilized matte-finish aluminum, custom Pantone spots, and gold-ink accents to transform cans into collectible artifacts.
Digital & Web: Designed a high-impact e-commerce interface and ad suite using a "sand and coffee" palette (off-white and deep brown) for premium contrast and modern legibility.
Social & UGC Strategy: Developed a suite of interactive Instagram Stories and lifestyle content. By leveraging photorealistic imagery and engagement mechanics (polls, quizzes), I transformed the "bottled happiness" concept into a shareable movement.
Role: Art Direction, Packaging Design, UI/UX Strategy, Content Creation
Tools: Adobe Illustrator, Adobe Photoshop, ArtiosCAD, Adobe XD, Figma
Product Mockups & Renders
Website
Banner Ads
Instagram posts
Packaging Technical Artwork
