Sun-Drenched Surrealism & Vibrant Caribbean Heritage with Cult Appeal
For Pura Vida, I architected a visual ecosystem designed to elevate traditional Caribbean fruit profiles into a premium, high-energy lifestyle experience. Drawing from "tropical surrealism" and hyper-saturated botanical art, the collection utilizes matte-finish aluminum cans and a bold, dual-tone color story to establish a "modern island" identity that transcends the standard beverage aisle.
The packaging architecture centers on a 360-degree narrative—juxtaposing stylized, botanically accurate fruit illustrations against high-impact, minimalist typography. To bridge the gap between beach-side heritage and urban luxury, I developed a technical production framework utilizing custom Pantone spot colors and gold-ink accents, ensuring each can feels like a collectible artifact. The result is a unified, six-flavor presence that is both aspirational and retail-ready.
Role: Art Direction, Packaging Design, Technical Specifications
Tools: Illustrator, Photoshop
