Elevating Utility: Premium Brand Extension & Lifestyle Packaging
I architected a strategic packaging system for a collaborative line of Doxen & Hue and OXO utilitarian staples, synthesizing ergonomic functionality with a premium lifestyle aesthetic. I engineered a visual language that translates essential kitchen tools into high-end retail assets, utilizing refined typography and structured layouts to enhance shelf presence. By adapting OXO’s established "universal design" DNA into a more sophisticated editorial framework, I successfully elevated these functional products to resonate with a design-conscious consumer base.
Role: Brand Extension, Packaging Architecture & Visual Strategy
Tools: Illustrator, Photoshop
