Nostalgia-Driven Branding That Pops
Branding and creative assets for Camp Poosh @ Coachella 2023, Kourtney Kardashian’s exclusive wellness retreat. Designed to elevate the event experience, the visuals celebrated beauty, health, and self-care while staying true to brand guidelines. Retro-inspired, playful vibes—think Lisa Frank energy meets chic camp style—tapped into the nostalgia trend making a major comeback.
Role: Creative Direction & Design
Tools: Illustrator, Photoshop, InDesign
Tools: Illustrator, Photoshop, InDesign
