Nostalgia-Driven Branding That Pops
Architected a vibrant suite of branding and creative assets for Camp Poosh @ Coachella, Kourtney Kardashian’s exclusive wellness retreat. Designed to elevate the guest experience, the visuals synthesized high-end wellness with a disruptive "retro-chic" aesthetic. By blending Lisa Frank-inspired energy with modern luxury standards, I tapped into the nostalgia trend to create a thumb-stopping, immersive environment that stayed strictly within the brand’s elite guidelines.
Role: Creative Direction, Brand Activation Design, Experiential Branding
Tools: Illustrator, Photoshop, InDesign
Tools: Illustrator, Photoshop, InDesign
