Knu Duo: High-Conversion Product Launch Strategy
I architected a comprehensive email launch campaign for the Knu Duo microdermabrasion system, synthesizing educational storytelling with high-performance conversion strategy. I engineered a series of visually driven send sequences that leveraged clinical-grade results and before-and-after narratives to guide users through a seamless purchase journey. By utilizing strategic segmentation and optimized layouts, the campaign successfully amplified launch momentum while significantly improving click-through rates and market share.
Role: Art Direction, Email Design, Campaign Strategy & Lifecycle Marketing
Tools: Adobe Illustrator, Photoshop, Klaviyo, Figma
