Michael Todd Beauty

Knu Duo Email Campaign

A high-converting product launch email campaign designed to drive awareness and sales for the Knu Duo microdermabrasion system by Michael Todd Beauty. The campaign blended education and conversion strategy—highlighting product benefits, clinical-grade results, and before-and-after visuals—while guiding users through a clear purchase journey. Strategic segmentation and timed send sequences supported launch momentum, improved click-through rates, and strengthened brand positioning within the at-home skincare market.

Role: Art Direction, Email Design, Campaign Strategy
Tools: Adobe Illustrator, Photoshop, Klaviyo, Figma