"The Warmth of Other Suns" book written by Isabel Wilkerson. New York Times Bestseller.
Marketing & Social Media Campaign
Audience / Customer Base:
African Diaspora and American History enthusiasts (including Afro-Latinx communities)
Social justice advocates, including supporters of Black Lives Matter (including Afro-Latinx communities)
My Role: Social Design Advisor
Provided guidance on culturally and socially sensitive design, copy, and terminology.
Researched historical photographs from the book’s time period to create compelling static animations.
Advised on illustrations and overall design layout. Collaborated closely with the Marketing Manager, Creative Director, and Senior Copywriter to ensure campaign authenticity and impact.
Marketing & Social Media Campaign
Audience / Customer Base:
African Diaspora and American History enthusiasts (including Afro-Latinx communities)
Social justice advocates, including supporters of Black Lives Matter (including Afro-Latinx communities)
My Role: Social Design Advisor
Provided guidance on culturally and socially sensitive design, copy, and terminology.
Researched historical photographs from the book’s time period to create compelling static animations.
Advised on illustrations and overall design layout. Collaborated closely with the Marketing Manager, Creative Director, and Senior Copywriter to ensure campaign authenticity and impact.
