Fashion Collectible Dolls & Editorial Retail
For NewGen Dolls Co., I designed two collectible clothing lines for young adult audiences: a Futurist Streetwear Collection, featuring bold silhouettes, metallic accents, and cutting-edge patterns, and an Everyday Wear Fashions line, offering stylish, wearable pieces with editorial polish. Both collections position the dolls as fashion-forward, collectible icons that merge play, style, and lifestyle storytelling.
The unboxing experience is a silver futurist backpack bag, designed as a reusable, mini accessory that reinforces the collectible, fashion-forward identity of the dolls. Retail displays extend the narrative with cohesive color, typography, and dynamic presentation, creating an aspirational, high-fashion brand presence.
Role: Art Direction, Product Design, Packaging
Tools: Adobe Creative Suite, Midjourney (Concepting)
Tools: Adobe Creative Suite, Midjourney (Concepting)
